How does Google and other search sites select who should be among the first ones?
Many people assume that the top Google rankings are due to the fact that the web page maker/web designer fills the pages of the website with keywords.
While that's not enough, he also has to take into account that on most of the rival websites (that like you are applying for the first places) already used this "keyword" technique.
From all these we can conclude that Google takes into account much more factors when it calculates which pages have to be in the "top ten". It is therefore important to follow all
the 8-10 very important factors.
It is not magic, just logic and a lot of work!
The task of Google is to facilitate to the users the best performing, namely the most relevant results for the searches. The content relevance is the reason for that today Google is
the best search engine. The Google's search engine robots always bring forward to the user the sites with the most accurate content.
The more points get the website from the robots it will be put to a more distinguished placing. But you have to be careful, because you can lose all these points if Google believes
that in an unnatural way someone wants to manipulate the results.
What does really Google want?
This is exactly what are scoring the robots, to best of our knowledge Google makes thousands of calculations in order to put in order the hit list, nevertheless these may be
grouped in 5 main categories:
- your website is built correctly, and Google can easily recognize all its pages
- your website corresponds to Google's contextual and technical guidelines
- the content of the website changes frequently
- Google likes the bigger and real web pages, therefore you have to increase the size of your website
- and finally, the most important that your website refers, and is in contact with other similarly themed sites
For the best places it is worth to edit the web pages based on the above points, because if your competitors have more number of elements, they can be in front of you on the
search list. This means the real battle for the popularity and the first places on Google.
Does my web designer know these things?
In rare cases!
The search engine marketing and web design are two different specialties; approximately the two are so similar to each other than the casing and the engineer's work: they
recognize each other's duties, but is not sure at all that they can perform the other's work and no one cares about the other's roles.
The good web designers (web page makers) are aware of the first two, maybe three subpoints of the made page, but is not likely that they understand, interpret the hundreds of
sub points, this is the basic difference between the two specialties.
Usually it takes up to three years until someone understands the search engine marketing-optimization strategic side; only after he/she is involved in several hundreds of works
and he/she also follows up these, can have experiences in order to provide for Google what he really needs - without any risk, such as the expulsion of a client's website from the
What are offering the search engine marketing and optimization professionals for their money?
The primary role of the companies engaged in the search engine marketing is to ensure that the given site meets the Google criteria, robots and guidelines. Once the checking of
this has been carried out, the search engine marketing specialist recommends to your web designer to perform the possibly changes, and as well as cooperating with you to
choose the keywords that are the most characteristic to the field of activity. A good search engine marketing specialist should be able to tell you after what type of keywords are
asking about the greatest number of potential customers. The maximum efficiency can be achieved if the same person is the web designer and the optimizing-marketing
Once these changes have been implemented, it's time to promote your website through Google or other search sites. In order to achieve this, the search engine marketing experts
are focusing on the content of your website, to the related articles, short films, periodicals, large number of advertising pages, respectively are looking for suitable partners who are
willing to advertise online your website.
How long will it take?
The attentive "going forward" of your website is all about quality, a lot of work, strategy and logic. This is the point where the experience of your search engine marketing company
becomes apparent. As a general rule we can say that the desired results appear within 3-6 months.
The success's continuous follow-up!
In connection with all kind of this work, especially in the early period it may seem as if nothing happens. Therefore, the leading search engine marketing firms pay a particular
attention to the continuous contact with the client. Related to the workflow you can expect to have monthly or even weekly meetings.
How will be payback this investment for me?
This question is of course essential. With the help of a good marketing and optimization, after a while, you can expect a continuous growth in your turnover. The choosing of the
right keywords is a central/main task: if it's chosen well, even within 2-4 months you can expect new businesses.